Display stand



Nov. 24, 1936. vmso 2,052,165

DI SPLAY S TAND Filed Jan. 9, 1955 2 Sheets-Sheet 1 BRUCE DH was 0INVENTOR- Nov. 24, 1936. B, DAVID 2,062,165

DISPLAY STAND Filed Jan. 9, 1 955 2 Sheets-Sheet 2 P y i I J 5. lb '4 weI2 I I! I la 25 n i l 35 BEUCE J. P19 was 04/ INVENTOR- Patented Nov.24, 1936 UNITED STATES PATENT OFFIQE DISPLAY STAND Application January9, 1935, Serial No. 972

10 Claims.

My invention pertains to display stands and particularly to a standhaving one or more shelves for displaying packaged merchandise, such forexample as biscuits, crackers, candies and other wares.

In a preferred form the stand is made from sheet material, such as heavycardboard, and has a number of detachable shelves for holding packagedgoods or single articles so as to display them to best advantage and inan attractive manner. The stand may be made in any size suitable foreither floor or counter displays, and is constructed so as to use aminimum of material and can be folded fiat or collapsed for shipment.The stand is also adapted to carry one or more display cards which maybe decorative as well as carrying advertising matter or price legendspertaining to the merchandise that is displayed.

In the accompanying drawings I have illustrated one embodiment of myinvention wherein:

Fig. 1 is an isometric View of the stand with one form of price card andshelves.

Fig. 2 is a similar view of the stand showing how a combined shelf andprice card can be used.

Fig. 3 is a fragmentary view of the top of Fig. 2 showing how thecombined shelf and card is inserted.

Fig. 4 is a fragmentary View of the bottom of the stand showing how thebase shelf is assembled.

Fig. 5 is an isometric view of the body of the stand and base shelf.

Fig. 6 shows the blank from which the base shelf is formed.

Fig. '7 shows the blank for forming the intermediate shelves.

Fig. 8 shows the blank for forming the combined shelf and display card.

Fig. 9 shows how the body of the stand can be cut from a sheet ofmaterial without waste.

Fig. 10 shows a shelf formed from the blank of Fig. '7, ready to beinserted in the stand.

Referring first to Fig. 9, the body of the stand is made from a singlepiece of material, and in this figure, I show how the bodies can be outwithout waste of material by making successive blanks complements orwhat might be termed rights and lefts, the two blanks being designatedgenerally as A and B. Reading from right to left, the blank A has a rearpanel ll, side panel 12, front panel l3, side panel l4, and a securingflap 15 formed in succession thereon, the flap l5 being adapted to besecured to the free edge of rear panel II by gluing, stapling or othersecuring means. The blank B has a front panel 3, a side panel l2, a rearpanel II, a side panel I4 and a securing fiap l5 which is adapted to besecured to the free edge of the front panel l3. The two blanks arecomplements, together filling in the entire sheet of material so thatthere is no waste, and the corresponding front, rear and side panels areof identical size except for the length of the securing flaps i5, E5.The blanks are scored along the lines I6, I1, I 8, I9, 10 and l6, l7, I8and I9, so that they can be folded to form hollow rectangular bodies asshown in Figs. 1, 2 and 5 and they are cut apart from the sheet alongthe irregular line 20, 21, 22, 23, 24, 25, 26, 21, 26, as indicated inFig. 9. 15

In further description of these blanks, reference will be had only toblank A in order to avoid needless repetition of reference numbers, butit will be understood that blank B is similarly formed. One side panelof each blank is cut by a series of spaced U-shaped cuts and a straightout 3|, which are joined by short score lines 32 and the opposite sidepanel is similarly cut by spaced U-shaped cuts 33, a straight out 34 andshort connecting score lines 35, to provide flanges 36, 31', along theinclined edges of the side panels. At the top of each of the side panelswhere it joins the rear panel, there is a short vertical slit or cut 38,39, which is adapted to form a holder for the display or price card. 30

When the blank is assembled to form the body of the stand as in Figs. 1,2 and 5, the flanges 36, 31 are turned inward at right angles to thesides, the portions defined by the U-cuts 30, 33 forming upstanding lugs40, 4!, and providing 35 opposite pairs of slots 42, 43 in the flanges36, 37, for the reception of the hooks on the shelves. The cuts 23, 3|,and 25, 34 on the blank (Fig. 9) form straight lines which preferablyare perpendicular to the front edges of the sides l2 and I4, and in theassembled body form the edges 44, 45 of a downwardly inclined step tosupport the lower or base shelf, as best shown in Fig. 4.

The blank for the base shelf is shown in Fig. 6 and is a combined shelfand brace for the body 45 of the stand. The shelf 46 has a tongue 41attached to its front edge along a score or fold line and has tworearwardly extending ears 48, 49 adapted to embrace the side panels I2,l4. A cross brace 50 is connected to the shelf along 50 a score line andhas two wings 5|, 52 defined by score lines 53, 54. These wings haveangular edges 55, 56 which, when the shelf is assembled in the body, liein the same plane as the edges 44, 45 of the step. (Fig. 4).

To assemble the base shelf, the tongue 41 and cross brace 50 are bentalong the score lines connecting them to the shelf 46 so as to reducethe stiffness at the joint. The wings 52, 5| are then bent at rightangles to the brace 50 and inserted in the base of the stand, as shownin Fig. 4, so that the wings lie close to the sides I2, l4, with theirfront edges engaging the back of the front panel [3. The brace 50engages snugly against the inside of the two sides ['2 and I4 and theears 48, 49 press against the outside,

of the sides. Thus the brace 58 prevents inward bending or collapse ofthe stand and the cars 48, 49 prevent their spreading. The shelf 46 isthen turned down and the tongue 41 tucked inside the front panel l3until the shelf rests on the inclined step 44, 45.

In Fig. '7, I show a form of blank for the intermediate shelves. Thisblank has a shelf 55 and side brackets 56, 51, defined by score lines,and rearwardly extending hooks 58, 59 which are adapted to engage withinany pair of the slots 42, 43. The side brackets 56, 51 are bent down atright angles to the shelf for insertion in the stand and when the hooks58., 59 are inserted through a pair of slots 42, 43, they will engagethe backs of the flanges 36, 31 above the slots, and the ends orshoulders 66, 6| on the brackets will rest on the fronts of the flanges,with their sides engaged and held from spreading by the lugs 40, 4| asclearly shown in Figs. 1 and 10.

In Fig. 1, I show a display card 14 that is held by insertion in theslits 38, 39,, and may have any kind of legend or device printedthereon, such as an ornamentation, prices, names of'merchandisedisplayed on the stand, or other matter.

In many cases, merchants desire to display different kind of goods onthe rack so that one display card is not suflicient for the entiredisplay. To meet this contingency, I have provided the combination shelfshown in Figs. 2, 3 and 8, which may be substituted for some or all ofthe shelves 55. In addition to serving as a shelf, this member has aback which keeps articles from sliding off the shelf rearwardly and maybe extended high enough to serve as a display card for the merchandiseon that particular shelf. This shelf has this further advantage that itcan be made of much lighter material than shelves 55 and still have therequisite strength and rigidity. The blank of Fig. 8 is divided by thescore line -6I into a back 62 and a shelf 63, the back being scored toprovide side flanges 64, '65 which may be turned back at right angles tostiffen it. Diagonal score lines 66, 61 define side brackets 68, 69.These brackets have hooks 16, H which. are cut from the material of theback 62 and their faces 12, 13 lie at right angles to the scores 66, 61.It will be noted that the faces 72, 13 are spaced rearwardly slightlyfrom the score line 6| and that by reason of the inclination of thelines 66, 61., it is not necessary to cut any portion of the score line6]., but this extends unbroken the full length of the shelf 63 so thatit is not weakened. Also by inclining the lines 66, 61, the front edgeof the shelf is shortened so that it has less tendency to sag underload. To insert this combined shelf and card in any pair of slots 42,43, the flanges 64, 65 are bent back, then the blank is folded on thescore 6|. The brackets 68, 69 are then turned down along the scores 66,61 and the ends of the hooks 16, ll inserted in a pair of slots as shownin Fig. 3. The shelf is then turned down until the faces 12, 13 of thehooks engage against the rear sides of the flanges 36, 31 and the endsof the brackets 68, 69 abut the fronts of the flanges, when the shelf isready for use. The panel 62 also forms a back for the shelf 63 as wellas a price card or advertising device.

Having thus described one form that my invention may take, it will bereadily apparent to those skilled in the art that it may be embodied inmany other forms and modifications, and I claim as my invention all suchthat fall within the scope of my .claims.

What I claim is:

, l. A display card having a rectangular base, the opposite sides havingsloping edges terminating substantially at the top of the rear side,flanges extending inwardly from the sloping edges, there being spacedpairs of slots formed at the junction of the flanges and sides bycutting away material from said flanges, shelves having pairs of sidebrackets and rearwardly extending hooks, the hooks of each shelfengaging through a pair of slots with the edges of the brackets abuttingthe flanges.

2. A display stand having a rectangular base,

the opposite sides having sloping edges terminating substantially at thetop of the rear side, flanges extending edges, there being spaced pairsof .lugs struck up at the junction of the flanges and sides to providepairs of slots, shelves having pairs of side brackets and rearwardlyextending hooks, the hooks of each shelf engaging the rear of theflanges through a pair of said slots and the, edgesof the bracketsengaging the fronts of the flanges.

3. A display stand having front, rear. and two side panels, the sidepanels being inclined downe wardly from the front to provide arstep andupwardly from the step substantially to the top of the rear panel, ashelf supported on said step inwardly from the sloping and having across-brace abutting the side pan-1 els and wings reinforcing the sidepanels, the upwardly inclined portions of the sides having a pluralityof shelf supports, and shelves having means to engage said supports.

4. A display stand having front, rear and two panels, shelves havingpairs of side brackets and rearwardly extending hooks, the hooks of eachshelf engaging through a pair of slots with the edges of the bracketsabutting the flanges.

5. A display stand having front, rear, and side panels, the side panelsbeing inclined downwardly from the front to provide a step, a shelfsupported on said step and having ears engaging outside of the sidepanels and a cross-brace extending therebetween, the shelf havinginclined wings reinforcing the side panels and a tongue tucked withinthe front panel, shelf supports on said side panels above said step, andshelves engaging said supports. I

6. A display stand having front, rear and tw side panels, the sidepanels being inclined downwardly from the front to provide a step andupwardly from the step, substantially to the top of the rear panel, ashelf supported-on said step and having a cross-brace abutting the side76 panels and wings reinforcing the side panels, flanges extendinginwardly from the upwardly inclined edges of the side panels, pairs ofspaced lugs struck up at the junction of the flanges and side panels andproviding pairs of spaced slots, shelves having pairs of side bracketsand rearwardly extending hooks, the hooks of each shelf engaging therear of the flanges through a pair of slots and the edges of thebrackets engaging the fronts of the flanges.

7. A display rack having upwardly and rearwardly inclined sides, flangesextending inwardly from the inclined edges of the sides, forwardlyextending lugs struck up at the junction of the sides and flanges andproviding shelf supporting slots, shelves having brackets and rearwardlyextending hooks, said hooks extending through said slots and engagingthe rear of the flanges with the brackets abutting the front of theflanges.

8. A display rack having upwardly and rearwardly inclined sides, flangesextending inwardly from the inclined edges of the sides, there beingpairs of spaced slots provided at the junction of the flanges and sides,shelves having side brackets and rearwardly extending hooks, the hooksof each shelf engaging the rear of the flanges through a pair of slotsand the brackets abutting the front of the flanges, one of said shelveshaving a back lying against said inclined edges and extending upwardlyfrom the shelf.

9. A display rack having rearwardly inclined sides, flanges extendinginwardly from the inclined edges of the sides, there being a pair ofslots provided at the junction of the flanges and sides, a shelf memberhaving a back panel and a shelf, the shelf being scored on forwardlyconverging lines to provide side brackets, the greatest divergence ofsaid lines being substantially equal to the distance between said slots,each bracket having a rearwardly extending hook cut from the material ofsaid back panel and spaced from said shelf, said hooks engaging the rearof said flanges through said slots and the brackets engaging the frontof said flanges.

10. A pair of complemental blanks for display stands out from a singlepiece of material, each blank having formed thereon front, rear and twoside panels and a securing strip, one blank having the rear, one side,the front, the second side and securing strip formed in successionthereon, and the complemental blank having the front, one side, therear, the second side and securing strip formed in succession thereon,the two securing strips being contiguous at one edge of the blanks, anda front and a rear panel be ing contiguous at the opposite edge of theblanks, said several panels interfltting without waste of material.

BRUCE J. DAVIDSON.

